Jackie on the wings of Legacy 650

Jackie Chan’s Legacy 650 has a 6,250-km range, enough to fly non-stop from Beijing to Dubai or Hong Kong to Adelaide, Australia, according to the manufacturer. It can carry as many as 14 passengers in its three-zone cabin on shorter trips.

It’s ‘rush hour’ for business jets in China. The bizjet market is projected to grow at 15 per cent a year and to liven up the proceedings, jet manufacturers are positioning themselves to get the growing pie.

Embraer SA has taken the lead, having roped in Hong Kong-born actor Jackie Chan as its brand ambassador in 2011 and the acrobatic actor has been at various air shows pitching for Embraer’s Legacy 650 jet, besides others. At Singapore Air Show recently, Jackie Chan was the cynosure of all eyes, doing photo shoots with the Legacy 650 jet which has his name and the Chinese character of ‘dragon’ on its tail.

Jackie Chan, who has made several hit movies such as Rush Hour, Shanghai Knights, Project and Kung Fu Panda, was the first Chinese customer to receive the Legacy 650. While Jackie Chan is extremely popular throughout the world, he has a strong fan following in China and South East Asia and Embraer sees this association as a plus point in branding.

Chan’s Legacy 650 has a 6,250-km range, enough to fly nonstop from Beijing to Dubai or Hong Kong to Adelaide, Australia, according to the manufacturer. It can carry as many as 14 passengers in its three-zone cabin on shorter trips.

“I am honoured to join the Embraer Legacy 650 family of users,” Chan said. “I believe that Embraer is poised to become a major player in the Chinese executive jet market and thrilled to fulfil my role as brand ambassador for this great company.”